Content & editorial
Organization
Chime
Industry
Fintech
Year
Duration
7 years
(01)
Project overview.
Built and scaled Chime's content operation from a Medium blog to a full corporate newsroom and editorial engine — publishing 250+ pieces across the Life at Chime blog, newsroom, and social channels.
(02)
Challenge.
Chime had no owned editorial infrastructure and no consistent brand voice outside of product marketing. The company needed a content operation that could serve candidates, employees, media, and eventually investors — simultaneously.
(03)
Result.
A fully operational editorial engine spanning the Life at Chime blog, corporate newsroom, and social channels. 250+ pieces published. The newsroom became the primary content hub for corporate communications through IPO.
(04 Projects)
