Content & editorial
Organization
Chime
Industry
Fintech
Year
Duration
7 years
(01)
Project overview.
When I joined Chime, there was no content operation at all — no blog, no editorial infrastructure, no consistent brand voice outside of product marketing. We built the Medium blog. Then we built everything that came after it. Seven years later, the editorial operation served candidates, employees, media, and investors simultaneously — and became the backbone of Chime's communications through IPO.
(02)
Challenge.
Build a content operation from scratch capable of serving four different audiences with four different needs, at the pace of a company growing 15x in headcount — without losing the brand's voice in the process, and without a playbook to follow.
(03)
Result.
Grew Chime's LinkedIn from 10,000 to 170,000 followers through integrated editorial and social campaigns. Launched SocialChime, Chime's employee advocacy program, achieving 70% adoption and eliminating $1.3M in annual paid media spend — employee networks generated 948,000 impressions on their own. Published 250+ pieces across the Life at Chime blog, corporate newsroom, and social channels. Secured TIME, Fast Company, and Fortune recognition across employer brand, recruiting, and investor narratives simultaneously. The newsroom became the primary content hub for corporate communications through IPO.
(04 Projects)
